ASA International (Rwanda) Plc has joined Rwandans in commemorating Kwibuka32, the 32nd anniversary of the 1994 Genocide against the Tutsi, reaffirming its commitment to remembrance, unity, and reconciliation.
Led by Mr. Rob Keijsers, Group Chief Executive Officer of ASA International from its Headquarters in Netherlands, Mr. Gerald Mpyisi, Vice Chairman of ASA International (Rwanda) Plc’s Board of Directors, and Christian Salifou, Chief Executive Officer of ASA International (Rwanda) Plc, alongside Board Members and staff representatives, the delegation visited the Kigali Genocide Memorial, where they toured the site, laid a wreath in honor of the victims, and lighten the Flame of Hope as a symbol of memory, responsibility, resilience, and the future Rwanda continues to build.
During an educational session, Serge Rwigamba reminded participants that genocide ideology is built on division, dehumanization, and silence, calling for sustained education and vigilance against discrimination.
Speaking at the memorial, Christian Salifou honored the victims and survivors, saying Rwanda’s journey of recovery continues to inspire the world through its message of unity and reconciliation.
Gerald Mpyisi said healing remains a continuous process and stressed the importance of protecting dignity, strengthening unity, and rejecting all forms of division.
Rob Keijsers commended Rwanda’s transformation over the past 32 years, saying the tragedy of 1994 remains a lesson to the world. He said the promise of “Never Again” must be upheld not only in words, but also in leadership, choices, and everyday actions.
ASA International (Rwanda) Plc said the visit reaffirmed its dedication to building a workplace and society grounded in respect, inclusion, integrity, and human dignity.
